Elements and Performance Criteria
- Establish design requirements
- Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client
- Identify and source information and references relevant to the design project
- Undertake critical analysis of sources and extract key information to inform the design project
- Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project
- Proactively seek, review and act on information needed to inform constructive communication with client
- Build trust and respect between self and client through effective communication and demonstration of professional integrity
- Develop and refine design brief
- Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters
- Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs
- Present ideas in an appropriate format/medium and seek feedback from key stakeholders
- Use effective communication techniques to generate discussion, debate and critical analysis
- Reevaluate and refine options based on own analysis and discourse with others
- Establish and agree on final nature and scope of design brief with client and accurately document details
- Negotiate terms and conditions
- Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards
- Clarify, agree and document roles and responsibilities of those involved in the project
- Confirm agreements in writing in accordance with organisational requirements
- Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance